40%
35%
50%
30%
45%
Client
CulliganIndustry
Water Filtration ProductsLocation
SpainPlatform
Web ApplicationTech Stack
Shopify
Culligan had a trusted name and strong products, but no way for customers to actually buy from them online, let alone subscribe for recurring delivery.
The Problem
A Trusted Brand With A Website That Couldn’t Sell, Or Speak The Customer’s Language.
| What Customers Expected | What The Site Delivered |
|---|---|
|
A way to buy products directly online |
No purchase option on the informational site |
|
Easy browsing across product types |
Softeners, filters & dispensers had no clear categories |
|
Quick answers on specs and pricing |
Product pages lacked full detail |
|
A store that felt premium |
Design didn't match Culligan's global brand |
|
Content in their own language |
Zero multilingual support limiting reach across regions |
|
Local payment and shipping options |
No payment gateway was set up for direct purchases |
Shopify Store Features For Water Filtration Products
Built for home users, business owners, and health-conscious buyers across Spain.
Category Browsing
Secure Checkout
Responsive Design
Account & Order History
Search & Filtering
Inquiry & Contact Forms
Shopify Admin Management
SEO-Friendly Architecture
How Buying Water Filtration Products Works in the New Store
The Ripple Effect
| Store Upgrade | Post-Launch Results |
|---|---|
|
Complete Custom Shopify eCommerce buildout |
40% rise in online customer engagement |
|
Category browsing with dynamic metafield pages |
35% faster product discovery |
|
Shopify Admin managing the full catalogue |
50% less manual product management |
|
Responsive & multilingual mobile-first design |
30% better mobile experience |
|
A scalable Shopify build ready for subscriptions |
45% improvement in website performance |
Customers can easily explore our products, complete purchases securely, and enjoy a much smoother shopping experience. The platform has strengthened our digital presence while making product management and order processing much more efficient for our team.