14,900+
7,500
950+
10K+
170+
Client
Self StudyIndustry
EdTechLocation
IndiaPlatform
Web | Mobile AppTech Stack
Flutter, JavaScript, NodeJs
Self Study's biggest strength was its extensive learning ecosystem. What was missing was a way to showcase that ecosystem clearly to future aspirants
The Problem
Thousands of UPSC aspirants needed structured learning while self-study lacked visibility.
What Students Needed
A trusted place to evaluate the app
Clear understanding of platform features
Guidance for UPSC preparation
Confidence in the brand
An inquiry system to connect
What Was Happening
Self Study had no website presence
App store listings couldn't tell the full story
New users felt unsure where to start
Hard to be taken seriously as an edtech brand
Valuable inquiries were being lost
How UPSC Exam Preparation Works
on the Platform
Subject Discovery
Aspirants search for GS subjects.
Video Learning
User explores path-guided structured video lectures.
AI Mentorship
Doubts resolved instantly through the AI mentor.
MCQ & Quiz Practice
Timed quizzes build exam speed and accuracy.
Flashcard Revisions
Quick scans during short study breaks retain concepts.
Answer Evaluation
Uploaded answers get checked for exam readiness.
The Outcome
| What Aspirants Gained | App Impact |
|---|---|
|
A structured library across every GS subject |
14,900+ aspirants learning on the platform |
|
Feature pages for AI mentor, MCQs, flashcards |
2× Increase in app downloads |
|
Preparation-focused content experience |
Brand awareness improved by 1.5× |
|
Mobile-first responsive design |
Platform uptime reached 70% |
|
Inquiry system for aspirants and institutions |
1.8× Growth in user registrations |
|
Bilingual content across English and Hindi |
40% Higher returning user rate |
Our digital transformation created a smooth, connected learning experience. It boosted engagement, strengthened our credibility, and gave us a scalable foundation to support millions of learners ahead